Weddings are changing. Research* shows that there is a definite move towards personalisation and creating a specially crafted experience, and a move away from traditional style celebrations. Is your venue keeping up with the latest trends?
It’s very important to couples that their wedding reflects who they are and what’s important to them. They want to secure unique entertainment and experiences for their guests during their wedding, which is increasingly celebrated over more than one day, and sustainability is a growing factor in the choices they are making. As such, venues which can offer ‘celebrant-led wedding ceremonies’ and ‘wedding weekends’ are becoming increasingly popular choices.
So what does this mean for the installed AV in your venue?
Currently, only about 15% of couples get married in a place of worship compared to 62% at their reception venue. This means that hotels, which account for about a third of all wedding venues, need to provide AV that can work seamlessly throughout the celebrations.
Integrated AV delivers control, reduces costs and ticks the sustainability box as no additional equipment is required to be brought in.
Venues need to ensure that their sound systems are good quality, and fit for purpose. It’s vital that everyone ‘in the room’ can hear the wedding ceremony, whatever it involves and wherever they might be sitting.
Research shows that there is a powerful relationship between music and memory, and the quality of the sound we hear affects how we react to it. By designing and installing the AV in your venue, you know it will work in your events spaces and provide continuity of sound quality throughout all the celebrations.
You can provide discrete vocal reinforcement through the use of microphones and a well-designed speaker system. This will enhance the ambiance of the room and won’t distract from the chosen decor, whilst still ensuring that the vows that have been specially crafted by the couple can be clearly heard by everyone.
Having integrated AV control will also make the running of the celebrations easy to operate for staff, freeing them up to deliver first class customer service to the wedding guests and making the occasion as seamless and stress free as possible for everyone.
So getting your in-house AV offering right will ensure that you can offer both consistency and flexible facilities to prospective couples; demonstrating that you can fulfil all their wedding requirements in your venue, without the need for a further supplier to organise and pay, and delivered without the need for unsightly Gaffa Tape!
Positive comments and feedback on social media after the celebrations might not always explicitly cite your wonderful sound system, but if there are comments about how witty the speech was, or how great the live music sounded, it means that you got it right and that having a great sound system really helped to enhance their special day!
*The latest UK wedding trends 2024 report by Wedding Dates