Shhh … Listen
What can you hear?
Very rarely will it be silence; there will always be a ticking clock, the rain pouring down, or the clicking of a computer keyboard.
It makes you think doesn’t it?
It’s easy to see and touch beautiful interiors, observe customer service, smell & taste delicious food & wine … But so very often, what customers hear is just overlooked, or it’s added as an afterthought.
There is a growing body of evidence which supports the fact that audio affects your mood and emotions, and as such can change the way in which people react and behave.
Our brains receive so many subtle cues from what our ears pick up, that a great deal of our conscious and unconscious moods and behaviour are attributable to what we hear.
Audio is a critical strand in determining how guests will feel when they experience a venue, not just at the time, but for many years to come.
Whether you are delivering brand continuity between venues, rejuvenating a spa or creating conference facilities to delight tech savvy millennials, AV is a crucial piece of the sensory jigsaw.
If sound is the missing part of your brand experience then CGA can help. To find out how great audio can make a difference in your venue, why not get in touch?
