Outline
The first Bliss Hotel has taken residence in the North West within the charming seaside town of Southport, a stone’s throw away from Liverpool and about an hours drive to Manchester. It sits as part of the Waterfront development, which includes the Southport Theatre, Floral Hall Ballroom and a national conference centre which attracts delegates from all over the UK.
The re-branded 133-bedroom Ramada Plaza has come to life; with relaxed dining, clever interior design and a playful yet customer focused approach to service. The hotel has been transformed with 2 new luxurious penthouses, a 3,000 sq ft roof garden, (offering the best views across the lake), and revamped ‘Friendly Delicious Creative’ food being served from Bliss Kitchen with a superb menu of classic cocktails.
Setting them apart from other hotels is ‘Blissonik’ their events and entertainment brand concept. This puts film, music, fashion and live entertainment at the heart of the brand, enabling them to create events around their own specially created soundtrack curated for the guests, movie screenings, fashion shoots and more.
CGA Integration were part of the development team for the launch of the hotel, with the role of facilitating the differentiation of the Bliss offering through quality AV design and installation. Our role was to ensure that the Bliss experience sounded original and delivered the expectations of the Bliss brand.
Challenges
The challenge brief for this project was to make the hotel and its communal areas sound both unique to Bliss and unlike than any other. CGA delivered this through a high density of speakers finished to a Ral colour, for an exceptional sound experience without compromising on the overall look and finish of the venue.
Technical
CGA Integration designed the hotel AV with three sound zones internally, with a further two outside to incorporate the roof garden. These zones deliver flexibility, so the sound system in any given area fully compliments the customer experience there; from relaxing to working, to socialising to dining. The three internal zones have the ability to work together with a time aligned function to compliment live sound delivery in large scale events and the sound system can be extended into currently undeveloped areas of the hotel as more space, features and functionality are added. Outside, CGA installed DJ connection points to allow for private parties and iPod control touch pads were installed behind the bar. All internal speakers are finished to a Ral colour to blend seamlessly with the interior design of each area and the systems installed also have the added reassurance of remote network support from CGA.
Response
Daniel Broch founder of the Bliss investment group said ”Bliss is all about creating an experience to delight and surprise. We want our guest’s experience to be different but equally memorable each and every time they visit. To deliver this, every aspect of their sensory experience needs to blend together and that’s why we appointed CGA Integration to ensure that the sound systems they designed and installed delivered the emotional impact we demanded.”
